Avocado-skin-top
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Avocado-egg

Your Data Can Unlock Actionable Insights

Maximize ROAS and Enhance Customer Journey through Measurable Marketing

Avocado-skin-top
avocado-seed
Avocado-egg

Your Data Can Unlock Actionable Insights

Maximize ROAS and Enhance Customer Journey through Measurable Marketing

Data and Marketing perfectly paired

Avocado

The avocado, like data, is versatile, adaptable, and can be utilized in various ways just like data can be analyzed and used for different marketing strategies. It’s rich in nutrients and healthy fats, similar to the richness of insights and information that data provides for effective marketing campaigns. Avocados are trendy and visually appealing, as should all modern and creative marketing be. If this is the kind of marketing you need, we can help.

Data and Marketing perfectly paired

Avocado

The avocado, like data, is versatile, adaptable, and can be utilized in various ways just like data can be analyzed and used for different marketing strategies. It’s rich in nutrients and healthy fats, similar to the richness of insights and information that data provides for effective marketing campaigns. Avocados are trendy and visually appealing, as should all modern and creative marketing be. If this is the kind of marketing you need, we can help.

Avocado sushi

How to Use Measurable Marketing?

Consolidating your diverse datasets can offer an in-depth view of your business activities, from e-commerce, wholesale, brick-and-mortar, to marketing and ad spend. It allows you to gain profound insights, such as understanding the impact of your marketing campaigns on sales figures, assessing profitability by factoring in marketing and ad costs, and even discerning how external variables like search engines or competitor’s marketing efforts influence your sales. These are critical areas where our experts have the technological knowledge to bring the data together, run in-depth analysis, build easy-to-share reports with dynamic visualization, and help your teams make better decisions based on factual insights.

Not every measurement matters. We need to focus on measurements that are relevant to your business and impact financial results. The metrics you should be measuring depend on you business and KPIs., for example:

  • Website traffic
  • Search traffic
  • Marketplace traffic
  • Email subscribers and email performance
  • Paid ad performance
  • Customer engagement
  • A/B testing
  • Usability and customer research
  • Social media reach and engagement
  • User engagement on e-commerce
  • User conversion
  • Feature adoption and usage metrics
  • Referral rate
  • Customer acquisition rate
  • Churn rate

to mention only a few…

Avocado sushi

How to Use Measurable Marketing?

Consolidating your diverse datasets can offer an in-depth view of your business activities, from e-commerce, wholesale, brick-and-mortar, to marketing and ad spend. It allows you to gain profound insights, such as understanding the impact of your marketing campaigns on sales figures, assessing profitability by factoring in marketing and ad costs, and even discerning how external variables like search engines or competitor’s marketing efforts influence your sales. These are critical areas where our experts have the technological knowledge to bring the data together, run in-depth analysis, build easy-to-share reports with dynamic visualization, and help your teams make better decisions based on factual insights.

Not every measurement matters. We need to focus on measurements that are relevant to your business and impact financial results. The metrics you should be measuring depend on you business and KPIs., for example:

  • Website traffic
  • Search traffic
  • Marketplace traffic
  • Email subscribers and email performance
  • Paid ad performance
  • Customer engagement
  • A/B testing
  • Usability and customer research
  • Social media reach and engagement
  • User engagement on e-commerce
  • User conversion
  • Feature adoption and usage metrics
  • Referral rate
  • Customer acquisition rate
  • Churn rate

to mention only a few…

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Some of our Case Studies...

CS01
Ad Spend: mobile vs desktop
  • Identified worst performing landing pages
  • Client adjusted PPC ad spend by turning off traffic to web pages that didn’t convert for mobile users. They saved $12K per month
  • Re-designed landing pages and ran A/B testing, specifically for users over mobile, in order to raise conversions
CS02
Marketplace Price Comparison
  • Analyzed and scrapped marketplace competitors, highest/lowest selling prices, and shipping costs
  • Prioritized products according to customer interest and competition score
  • Client optimized prices  to maximize sales over marketplace
  • Increased sales by 215% during the second month
CS03
SEO - Organic Performance
  • Data-driven organic keyword research for highest performers
  • Performance classification for each landing page with subsequent number of organic keywords that lead to it
  • Connected through the GSC API to access >25K keywords, beyond the console's UI 1K limit
  • Improved organic traffic by 32% in first quarter
AvocadoMetricsAvocado MetricsAvocado MetricsAvocado Metrics AVOCADO METRICS AVOCADO METRICS Avocado Metrics AVOCADO METRICS AvocadoMetrics AVOCADOMETRICS AVOCADOMETRICS AVOCADOMETRICS AVOCADOMETRICS AVOCADOMETRICS AVOCADOMETRICS

Some of our Case Studies...

CS01
Ad Spend: mobile vs desktop
  • Identified worst performing landing pages
  • Client adjusted PPC ad spend by turning off traffic to web pages that didn’t convert for mobile users. They saved $12K per month
  • Re-designed landing pages and ran A/B testing, specifically for users over mobile, in order to raise conversions
CS02
Marketplace Price Comparison
  • Analyzed and scrapped marketplace competitors, highest/lowest selling prices, and shipping costs
  • Prioritized products according to customer interest and competition score
  • Client optimized prices  to maximize sales over marketplace
  • Increased sales by 215% during the second month
CS03
SEO - Organic Performance
  • Data-driven organic keyword research for highest performers
  • Performance classification for each landing page with subsequent number of organic keywords that lead to it
  • Connected through the GSC API to access >25K keywords, beyond the console's UI 1K limit
  • Improved organic traffic by 32% in first quarter

We leverage data from multiple sources

How we work

How we work?

Do you know where your customers come from and how they behave? We help you set up your analytics and track the events that are important for your business. Whether it’s GA4, GTM events, server-side, Meta, Hubspot, LinkedIn, CRM/ERP etc., we focus on the ones that count, the ones that can give valuable information about your business and customer journey. We can support your business end-to-end, from setup to reporting and hands-on editing.

As you may have several providers, activities and tools all happening at once, we consolidate your data and guide you to fill in what might be missing. The target is to make operations more efficient, like connecting your ERP with your e-commerce store. Having everything organized and in one place will enable your people to make the right decisions for your business.

Keep the data that are relevant and make it easy-to-read & share, for every person in your business. With the right reporting everyone can monitor campaigns, ad spend, leads, organic traffic and so much more.  We build reports suited to the person viewing the report, so that a senior executive —who has to make higher level decisions— gets the concentrated view, while a marketing person gets the reports that help them drill and tweak campaigns, and an engineer only sees 404 pages. Each employee can comprehend what is happening in your business, at every step of the customer journey.

Don’t let important data fall on the way-side. We can help you not only perform customized data analysis, but also include suggestions for user experience improvement, campaign optimization and marketing adjustments.

Interested in learning more?

Measurable marketing is personalized to your business. When you understand the metrics and measurements your business needs, you can see what’s working well for your marketing efforts and which challenges you're facing. Get in touch for a free consultation today. No strings attached.
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Our team of experts consolidates your data, transforming them into actionable insights. From analysis and visualization to reporting, we’re your strategic partner in optimizing marketing campaigns and maximizing ad spend efficiency

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